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Ready for the Digital Future

Transform your company and upskill your workforce

Digitalisation is no longer optional; it has never been as crucial as it is today. Therefore, we have created this programme to help you and your company fast-track your digital transformation. Learn how to set up a company-wide digital transformation programme and bring tangible benefits to your organisation.

  • Transform your strategy, processes and customer interactions

Understand the key drivers of digital transformation and set up a comprehensive digital company-transforming programme, suited to your vision and specific ambition level. 

  • Boost the adoption of learning tools

Gain hands-on experience with the most common digital business enablers (PowerBi, Robotic Process Automation, Machine Learning) and languages (SQL and Python) to drive real improvement and upskill your workforce.

  • Shift your mindset 

Increase your chances of success by discovering quicker, better, easier ways for more efficient decision making.

Six 4-hour modules cover topics which follow an underlying agenda of becoming a data-driven and customer-mindful modern business. Each module is a building block on the path to setting up a digitally savvy company. By enhancing the digital fitness of the participants, this programme is the best first step in kick-starting your digitalisation process.

Fit for digital future

Who is it for?

  • SMEs with basic IT knowledge and little or no in-house knowledge on digital topics, aware of the importance of data in making everyday business decisions  

  • Line managers or employees who make important operational decisions daily, but usually without readily available information, such as decisions which impact budgets, people, manufacturing, production, shipping, etc. depending on your line of business - sales, marketing, procurement, logistics

Key benefits for participants: 

  • Understanding digital transformation and its strategic aspects, impacts and complexities

  • Gaining the knowledge and skills necessary to create an environment that will have vital information available in a shorter time frame

  • Achieving more independence in obtaining vital information needed for ever faster decision making (data-driven decisions, data analytics and data visualisation)

  • Gaining hands-on experience with the most common digital business enablers (PowerBi, Robotic Process Automation, Machine learning) and languages (SQL and Python)

Key benefits for organisations:

  • Digital Transformation Strategy and Operational Setup - educated and upskilled employees who will not only understand the key digital transformation requirements but also be able to implement them and use the skills acquired

  • Tangible know-how - employees will get familiar with the techniques and tools to gain a better data understanding, insight, and visualisation (PowerBI, SQL, Robotic Process Automation) in order to make better data-driven decisions

  • Predictive Analytics - your employees will get familiar with the basic use of Python, basic concepts of Machine Learning and see multiple examples of their usage


Module Coach
Module 1: Digital transformation strategy Tanja Čuraković Jakovljević
Module 2: Data analytics Saša Kendjel
Module 3: Maximising your data with SQL Domagoj-Jure Galić
Module 4: Robotic process automation Ante Strize
Module 5: Predictive analytics Luka Novak

Delivery method: Live online or face-to-face
*Contact us for in-house training opportunities. 

Delivery language: English (and/or Croatian)

Certification of attendance: It will be issued to all participants upon completion of the course.


Tanja Čuraković Jakovljević

Tanja is a Manager in PwC Croatia’s Consulting Department and an experienced digital transformation expert. She has gained her experience by working with clients and teams on advisory projects across Europe , but also by executing  digital transformation programmes in practice. Her experience includes positions with the Big Four consulting firms and HQ, a European telecom group, where she worked on projects involving internal digitalisation strategy development and execution, automation, eCommerce optimisation and lead management, user and customer experience topics, omnichannel transformation and contact steering, mobile app user acquisition, engagement and monetisation, to mention just a few. The teams she worked in span across 12 European countries, which has provided Tanja with an extensive understanding of how market specifics can influence programme execution and the expected results.



  • University of Rijeka, Faculty of Economics, Master’s degree in Management

  • Internet Marketing Academy, Zagreb

  • Google Analytics, Zagreb 

  • Google Tag Manager, Budapest 

  • Marketing Academy: Go-to-Market – Case Study

  • Master Classes Training: Intercultural Communication, Presentation and Negotiation Skills – Module 1 and Module 2, Prague 

  • Coaching for Team Leaders Zagreb

Sasa Kendjel

Saša is a Data Analytics & Automation Manager at PwC Croatia and an experienced IT professional with substantial experience in retail systems, CRM integration, DWH systems, including DWH data gathering, data manipulation and processing. Additionally, he has been responsible for in-house software development processes and mobile application development tailored to suit the client’s needs, as well as development and implementation of customised software for large corporate clients, e.g. virtual platforms, applicant tracking systems, machine learning systems for matching and recommendation.

Saša has professional experience in data analysis and visualisation, data analytics, data migration and verification. He was the international business manager for the Slovenian, Bosnian and North Macedonian markets in Alma Media’s acquisitions in CEE. Saša was a speaker at HR-related conferences in Rovinj, Croatia (HR Days), Legal Hackers, and others.


  • PhD in Computer Science, Faculty of Electrical Engineering and Computing Zagreb

  • MSc in Computer Science (Information processing), Faculty of Electrical Engineering and Computing Zagreb – Croatia.

  • E-Leadership MBA – Master’s study programme, Algebra University College and Kelley School of Business, Indiana University.

  • Oracle database certificate, Oracle WebLogic certificate

  • PM Edge by PMI

  • FCE – level C1

Luka Novak

Luka is a Senior Consultant at PwC Croatia focused on Advanced Analytics and Artificial Intelligence. Prior to joining the Croatian practice, Luka worked as a Machine Learning and AI Expert at PwC Czech Republic in Prague. In his work, Luka has focused on AI, machine learning and big data projects, data science projects, data pipeline development, business intelligence and automation projects. Within PwC, Luka has developed several AI or data analytics applications for domestic and international clients. In 2020, Luka delivered a PwC Data Academy training in the field of AI for the whole CEE region. Also, Luka was a guest speaker to the first generation of participants in the PwC’s Digital Accelerators Programme, giving a training on "AI Path: Success Story Sharing", as one of the few PwC AI experts in the region.




  • Master’s degree in Computer Science, Zagreb, UNIZG

  • Advanced Machine Learning Specialisation, HSE & Yandex, Coursera

  • Technologies:

  • Software development: Python, git, SQL

  • Advanced analytics in Python: NumPy, SciPy, Pandas, TensorFlow, Keras, XGBoost, Gensim, scikit-learn, SpaCy, OpenCV

  • Data pipelines: Python, SQL, MongoDB

  • BI tools

  • Other: C#, Java, Linux

Domagoj-Jure Galić

Domagoj is a Senior Associate at PwC Croatia specialised in financial risk modelling and data analytics with a focus on probabilistic modelling. Domagoj has more than five years of experience in mathematical modelling, advanced data analytics as well as implementation of various related software solutions. His experience includes work on various data-intensive projects in sectors ranging from banking, automotive to telecommunications.




  • Education:

    • University of Zagreb, Faculty of Science, Master’s degree in Mathematics

  • Tools and technologies:

    • Programming languages: Python, C, Julia, SAS, Matlab

    • Specialised analytical libraries: NumPy, SciPy, Pandas, PyMC3, PyTorch, Dask, scikit-learn, XGBoost, Turing, Flux

    • SQL flavours and databases: MySQL, PostgreSQL, Oracle SQL, DB2, MariaDB

  • Other:

    • GNU/Linux (Debian based)

    • Git, TravisCI, Jenkins, Gerrit, Jira

    • Jupyter

Ante Strize

Ante is a Senior Consultant at PwC Croatia working mostly in data analytics and  business process automation. Prior to joining PwC, Ante worked as an IT Developer and Product Manager on digital transformation projects. Ante has professional experience in the areas of robotic process automation, data analytics and visualisation, SQL query analytics, data transformation and export. Additionally, Ante worked on numerous projects involving data migration verification on ERP implementations, performing IT risk assessments and developing methodologies for IS reviews, business process and control reviews and third-party assurance (SOC2) projects for IT companies.

Ante was a guest speaker supporting PwC’s Digital Accelerators Programme, giving a lecture entitled "RPA: Success Story Sharing", showcasing his projects to inspire a new generation of developers


  • Education:

    • Master’s degree in IT Management, Faculty of Economics, University of Split, Croatia

    • UiPath RPA Developer Certificate

    • Oracle Database Foundations Certificate

    • Appian Developer Certificate

  • Technologies:

    • UiPath, Power BI, Qlik

    • Javascript, Visual Basic

    • SQL


For fees, please contact us

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Slaven Kartelo

Slaven Kartelo

Director, PwC Academy, PwC Croatia

Ana Jergovic

Ana Jergovic

PwC’s Academy Manager, PwC Croatia

Zeljka Kovacevic

Zeljka Kovacevic

Academy Coordinator, PwC Croatia