Reputation within Finance function (online)

Warren Buffett once said: “It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.“ 

It always takes a lot of effort and endeavours to build a good reputation but once it is earned, it can literally open “all doors”. Finance function in every company is a central place that holds the ownership and interpretation of financial data hence many times faces struggles by not being enough understood or recognized. 

Improving relationships with and earning trust from internal clients (i.e., all other departments) can sometimes be a real challenge for finance professionals. In this course we will share why reputation is considered as one of the most important intangible assets one can acquire and how to protect it. Furthermore, topics will cover major reputation risks from a finance perspective, examples of situations that can cause reputation risk within finance function and steps one can take to avoid and minimize the damage by using methodologies, digital skills, latest trends and best practices in Robotics Process Automation (RPA). 

Finally, through this course we will acknowledge participants with the steps that can be undertaken in order to build trust and good relationship with their peers, and how to retain it at the respected level.

Join us for an exciting day of expert-led presentation and hands-on workshop that will provide you with a comprehensive understanding of connection between reputation and automation, and how it can be applied.

Topics covered in course Reputation within finance function:

  • Introduction to reputation – invaluable intangible asset
  • Triggers provoking reputation risk
  • Challenges and potential risks associated with automation in finance functions
  • Protection of reputation within finance function and market cases
  • Importance of putting your finance function on auto-pilot for a good reputation
  • Steps for boosting your reputation using automation
  • ”Tips and tricks” for building a good reputation

Who is it for:

This course is ideal for CFOs, finance directors, finance controllers/managers/experts, accountants, financial analysts, ALM experts and internal auditors who want to work on the credibility and good name of the finance function within one organization.

Date: 30 March 2023, 9am-3pm CET 

Price: 250 EUR + VAT

Renata Pentek

Lecturer: Renata Pentek, MBA

Renata joined PwC Croatia as a Future of Finance Manager after gaining 25+ years of strong business acumen and integrity in finance topics, of which past 15+ years in the FS sector. Renata is highly proficient in formulation, implementation and management of all aspects of monthly reporting and consolidation, planning processes, costs optimization, capital requirements, asset and capital expenditure, and various profitability analysis for banks including Fund Transfer Price (FTP). 

Renata is also a certified NLP (Neurolinguistic Programming) trainer and her passion, apart from controlling, is directed to self-awareness, reputation and communication with peers. Her passion is also teaching and holding presentations. For the past few years, she has been regularly conducting webinars and seminars on the topics from both areas, controlling function in banks and NLP.

Renata Pentek

Lecturer: Matej Križnjak

Matej is a Digital Process Automation Manager at PwC Croatia and an experienced IT Solution Architect in the fields of process standardization and automatization with multi year experience in commercial IT projects, in the domestic and international domain. Matej in his career worked as Automation Developer, .NET, SharePoint developer and team lead and solution architect for various automation projects. 

He was responsible for leading one of the biggest projects of process automation in Croatia, and as well participated in many projects of implementing BPM systems, chatbots, custom development applications and RPA solutions in various industries (Oil and Gas, Banks, FMCG, finance, and accounting companies). He also has a lot of experience on projects with establishing the Centre of Excellence (CoE) for automation and digital transformation projects.

Matej, among other things, is regularly conducting trainings for the UiPath platform, and he is a certified UiPath Solution Architect and developer.

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Slaven Kartelo

Slaven Kartelo

Partner, PwC's Academy, PwC Croatia

Ana Jergovic

Ana Jergovic

PwC’s Academy Manager, PwC Croatia

Zeljka Kovacevic

Zeljka Kovacevic

PwC's Academy Coordinator, PwC Croatia