Our Values

View this page in: Hrvatski At PwC we have three core values - Excellence, Teamwork and Leadership as the basis of our global corporate structure. These values define how we want to conduct our business, and ourselves and help us create value for our clients, our people and our organisation.


EXCELLENCE means that we can deliver what we promise and add value that goes beyond what is expected. We achieve excellence through Innovation, Learning and Agility.

  • Innovation
    Developing creative solutions and putting them into action
    Remaining the largest in our industry - and establishing ourselves as clearly the best - means developing innovative ideas and translating them into practical results.

  • Learning
    Continuously developing knowledge of our business and the expertise of everyone within it
    Each of us must build up their knowledge and skills. We must make sure that we focus our expertise on providing solutions for our clients.

  • Agility
    Being alert to change and moving fast, flexibly and decisively
    We need to stay ahead of the market by anticipating change. We need to move quickly and decisively, to the competitive advantage of both our clients and ourselves.


TEAMWORK means that the best solutions come from working together - with both colleagues and clients. Effective teamwork demands strong Relationships, Respect and Sharing with each other.

  • Relationships
    Building productive, long-term relationships with clients and each other
    The way we treat each other in achieving our aims is just as important as what we achieve. That's why our clients like us and enjoy working with us.

  • Respect
    Embracing diverse cultures, communities and views
    With offices in 148 countries and over 40 working languages, we are a incredibly diverse group - almost as diverse as our clients!

  • Sharing
    Readily sharing knowledge, experience, resources and opportunities
    The range and depth of the expertise we share with our clients is a powerful advantage, and one that is also fundamental to our success.


LEADERSHIP means leading with clients, with people, as well as thought leadership. Leadership in our business is defined by Courage, Personal integrity and having a Vision which inspires and motivates others.

  • Courage
    Seizing initiatives and welcoming responsibility
    Almost all of us, at every level, can play a leadership role. We want our leaders to speak out, make themselves visible and promote their views. They must be accountable and take responsibility for their actions.

  • Integrity
    Being trustworthy and honourable
    Integrity is at the core of our business. We adhere absolutely to the independence and objectivity requirements under which we do business.

  • Vision
    Seeing the bigger picture
    We don't just want people with courage, we require people with vision - a clear idea of what they would like to achieve.